In a significant achievement, SJE's flagship brand, OPTIMA STEAMER, has been awarded the Finalist title in the 'Product Brand' category at the prestigious 'Web Award Korea 2025' for its newly revamped official website. The award is organized by the Korea Internet Professionals Association (KIPFA) and recognizes excellence in web design and functionality, as evaluated by a panel of over 4,000 internet experts in Korea. The event evaluates websites across 6 categories and 18 evaluation criteria and has become a significant highlight in the domestic web rating market.
The newly designed website aims to maximize SJE Corporation's brand competitiveness and technical credibility while facilitating seamless communication with international buyers, distributors, and industrial customers. With a focus on the OPTIMA STEAMER brand, which is exported to over 130 countries, the site effectively communicates the brand's technical prowess and eco-friendly vision through a clear and intuitive design language. This strategic approach is intended to foster product inquiries and business collaborations.
The website's design direction emphasizes a strong visual identity, using a palette of intense reds and dark grays to symbolize heat, steam, and energy while instilling trust in the brand within the industry. The dynamic brand atmosphere is further enhanced by striking visual effects, bold typography, and imagery that reflects the real-world industrial environments.
Structurally, the website is designed around products, prominently showcasing key models on the main screen. Users can easily navigate product comparisons, specifications, and applications within a modular interaction framework. This layout not only highlights the core content but also simplifies the exploration of complex technical information through graphics and infographics.
Additionally, the site features an always-visible contact form, increasing user conversion rates and making it easy for potential customers to reach out. Reflecting the company's global expansion strategy, the website offers multilingual support and responsive functionality, ensuring optimization across various devices, including PCs, tablets, and mobile devices. This flexibility enhances accessibility and usability for buyers and partners in different regions.
OPTIMA STEAMER's commitment to innovation and customer engagement is evident in this latest advancement. By prioritizing user experience and effective communication, the company is well positioned to strengthen its role as a leader in the industrial steam cleaning sector.
